Embracing Change and Innovation: FVGC’s Annual General Meeting Sets a Dynamic Course for the Future

March 7, 2024

Ottawa, ON – The Fruit and Vegetable Growers of Canada (FVGC) wrapped up their Annual General Meeting today, unveiling a new theme for the year ahead: “A Fresh Approach – Innovate, Advocate, Cultivate.” This theme underscores the organization’s commitment to innovation, advocacy, and cultivation of industry growth and success. The AGM, held from March 5-7, served as a pivotal moment for FVGC, introducing new leadership, embarking on a governance review, and laying the groundwork for a new strategic plan.

The transition to new leadership was a key highlight, with Jan VanderHout passing the presidential baton to Marcus Janzen. “Our theme, ‘A Fresh Approach,’ is a testament to our evolving organization. I am honoured to have been part of this journey and excited to see Marcus lead us with fresh ideas and a strong vision,” said VanderHout.

Marcus Janzen, the newly elected president, is poised to steer FVGC through this transformative phase. “Adopting a fresh approach is crucial for our growth. We’re not just innovating in how we operate; we’re advocating more fiercely for our members and cultivating new strategies to enhance our industry’s vitality,” Janzen remarked.

The AGM celebrated the contributions of individuals who embody the spirit of innovation and dedication. Beth Connery and Brenda Simmons were honoured with the FVGC Outstanding Achievement Award, while Mary Kay Sonier received the Honorary Life Member Award. Alvin Keenan and Glen Lucas were both presented with the Doug Connery Award, further highlighting the evening’s recognition of excellence and commitment. FVGC staff member, Bev Appleby, was honoured for her dedication to the association and her steady guidance and support during a time of leadership transition. FVGC extends its congratulations to all award recipients, and thanks them for their tireless dedication to the fruit and vegetable sector.

The AGM also marked the election of a new Board of Directors, a pivotal step in aligning with FVGC’s fresh direction. The newly elected Board members are as follows:

  • President – Marcus Janzen
  • 1st Vice President – Jocelyn Gibouleau
  • 2nd Vice President and Finance Chair – David Hoekstra
  • Past President – Jan VanderHout
  • Director, British Columbia – Deep Brar
  • Director, British Columbia – Jason Smith
  • Director, Atlantic – Patricia Bishop
  • Director, Atlantic – Gerald Dykerman
  • Director, Ontario – Alison Robertson
  • Director, Ontario – Quinton Woods
  • Director, Prairies – Beth Connery
  • Director, Quebec – Pascal Forest

As FVGC moves forward with new leadership, a governance review, and strategic planning, the organization reaffirms its dedication to representing and supporting Canada’s fruit and vegetable growers. The fresh approach will guide FVGC’s actions and initiatives, ensuring a resilient and prosperous future for the industry.

FVGC extends its congratulations to all award recipients and expresses its appreciation to its members, partners, stakeholders, and especially to all of our AGM sponsors for their ongoing support and generous contributions.

For more information, please contact:

Ashley Peyrard
Manager, Communications
Fruit and Vegetable Growers of Canada
The Fruit and Vegetable Growers of Canada (FVGC) represents growers across the country involved in the production of over 120 different types of crops on over 14,000 farms, with a farm gate value of $6.8 billion in 2022. FVGC is an Ottawa-based voluntary, not-for-profit, national association, and, since 1922, has advocated on important issues that impact Canada’s fresh produce sector, promoting healthy, safe, and sustainable food, ensuring the continued success and growth of the industry.